True Sport 

True Sport 

True Sport is a series of programs and initiatives designed to give people, communities and organizations the means by which to leverage the many benefits of sport from a platform of shared values and principles. Through public consultation, Canadians have told us that they want their sport experience to be based on the values of fairness, excellence, inclusion and fun. 

True Sport is dedicated to the notion that good sport can make a great difference. It is our mission to deliver programs and initiatives that…  

• Enable particpants, partents, coaches, and officials to articulate and act upon their deeply held belief in the virtues of good sport  
• Enable participants, parents, coaches, and officials to identify with others holding similar values 
• Create a fair, safe and open atmosphere where good sport can grow stronger through inclusive competition at all levels 

To achieve these goals, we promote seven True Sport Principles. The principles need to be in play at all times, workingin perfect balance with one another, for sport to be truly good and have the opportunity to make the greatest difference, True Sport teams, clubs, athletes, coaches and teachers commit to these Principles for Sport (True Sport).  

In addition, True Sport has developed concrete action statements to assist communities in implementing True Sport at the community level. The True Sport Guidelines for Communities are action statements that describe how communities can put True Sport into action. They can be used as a benchmark or a simple reminder about what is trying to be achieved through sport.

True Sport Social Media Toolkit

Sport NB is pleased to present our newly developed True Sport Social Media Toolkit! This resource is designed to help you live True Sport with your team, club, association or at home! Inside you’ll find over 250 ready-to-use graphics and templates tailored for athletes, coaches, officials, parents, and volunteers. Share these graphics on your social media platforms to spread True Sport with your community, and to promote a values-based approach to sport!