Envisioning Sport

In September 2021, Sport New Brunswick (Sport NB), in collaboration with the Sport and Recreation Branch (SR Branch), launched a sport system project to identify ways to further strengthen the sector and bring the benefits of sport to more New Brunswickers and communities. Consultation was extensive with over 700 hundred people and over 25 organizations engaging with the process. Surveys, interviews and direct communication helped to form The Envisioning Sport Report.


Since the release of Gaining Momentum Together: Envisioning NB Sport 2035, continued work has been underway to advance the vision and recommendations identified in the report. A System Impact Study will assess progress on the 60 recommendations, examine the impact of initiatives undertaken to date, and gather perspectives from across the sport system to identify ongoing opportunities and challenges.

The findings will provide a clearer understanding of where progress has been made and help establish priorities for the continued evolution of sport in New Brunswick. The final report is expected to be completed by late August 2026.


In May 2023, 35 stakeholders from around the province gathered to narrow the focus. The findings were released in July 2023. To view the findings, please click the button below.


This report looks ahead to sport in New Brunswick in 2035. The message was clear. For New Brunswickers to realize the full benefits from sport, system change is needed.

A transition team was formed, and work continued in the fall of 2022 and in early 2023 to map out a path forward. It was clear more engagement was required to distill the report’s 60 recommendations into a manageable action plan. The final report was publicly released in November 2022 and can be found below.